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Web Survey Bibliography

Title How to recruit and retain respondents suitable for online research
Year 2001
Access date 28.05.2004
Abstract Panos Manolopoulos will look at the difference in requirements for respondent collection and panels, and the implications for business of getting recruitment right. He will cover the steps needed to ensure that respondents relevant to the research are attracted and retained. * Online data collection and online panels, * Business and commercial considerations for online panels and other online techniques, * Method of recruiting: - validation, - sampling frames, sample structure, how representative? * Panel management and monitoring: - engaging and retaining respondents. * incentives and rewards: what to offer, how and when. * communications other than incentives and rewards: requency of approach, approach exhaustion, communication media: - calibration: monitoring and updating panel profiles.
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2001 (57)

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